A close-up of the Formulator's microfluidic chip dispensing a 96-well plate. For more information about Formulator please visit http://www.formulatrix.com/products/liquid-handling/formulator/index.html
I am interested in the extended and recontextualized meanings of industrial media, as a possible mirror image of the media industry. This short video by Formulatrix demonstrates their product, "the Formulator", and its "microfluidic chip dispensing a 96-well plate".